Click here to see a YouTube video of a young woman experiencing the first activation of a new middle ear implant called the "Esteem". On Friday, September 30th, 2011, internet users around the world were captivated by an actual Esteem® recipient's device activation video. The patient's overwhelmingly joyful response to her Esteem® being turned on has captured the hearts of millions. As of October 5th, 2011, the video has been viewed over 5.9 million times on YouTube.